Digital Content
Noerr has been shaping the digital transformation of the media and entertainment industry for decades. Whether platform regulation, content production or online marketing - we provide clear, actionable solutions and legally sound strategies for your success in an interconnected world.
The media landscape today is more dynamic and diverse than ever before: platform models are shaping the market, content is distributed globally, consumed in a personalised way and produced more intelligently using AI. These developments drive innovation, but also introduce intricate legal challenges. From designing innovative licensing models to producing and marketing digital content to achieving a legally compliant positioning in regulated environments - we support you with tailor-made solutions and strategic foresight.
Our services
Broadcasting and platform regulation
- Broadcasting licences (radio, TV, OTT)
- Regulation of Media concentration
- User interface regulation
- Guidance on the “public value” process
- Representation in judicial and administrative proceedings
Digital Media
- Compliance with media and youth protection laws
- E-commerce and compliance with law of obligations in the digital sector
- Liability for content in digital media
- Data protection in digital media
- Licensing, distribution and marketing of program content
Film
- Comprehensive consultancy for film projects, covering material rights acquisition, production, financing, and exploitation
- Production, licencing, film acquisition and cinema distribution agreements
- Advice on film funding, including tax law implications
- Media-industry labour law, including collective bargaining agreements specific to the film sector
Advertising & Marketing
- National and European advertising regulation
- Influencer marketing
- Product placement, sponsoring, branded entertainment
- Gambling advertising law
- Food and pharmaceutical advertising law
- Virtual advertising
- Purchase and marketing of online advertising space
- Agency contracts
- Production of advertising films/clips/promos
- Media for Equity
Gambling & Gaming
- Game development: drafting of developer agreements and licence agreements with rights holders, registration of property rights
- Authorisation and licensing procedures for stationary and web-based business models
- Remuneration models, such as end user licence agreements for online games
- In-game and external marketing, including defending rights against imitators and competitors
Sport & Sponsoring
- Media exploitation agreements for sporting events
- Sponsorship agreements in the sports sector
- Naming rights contracts with sports arenas
- Structuring of IPOs and alternative financing of sports clubs
- Merchandising contracts for sporting events and football clubs
- Cultural sponsorship
Press & Publishers
- Advice on the right to freedom of expression
- Advice on the right to make statements and on infringements of personality rights and unauthorised use of images
- Defence against press law claims, press law information letters
- Legal support for companies facing reputational damage ("Legal Reputation Protection")
- Publishing law and litigation
Copyright
- Copyright contract law, with a focus on drafting licence conditions
- Arbitration proceedings
- Negotiation of joint remuneration arrangements
- Rights of the collecting societies
Selected projects
- International sports streaming platform
Advising on the launch in Germany and on all commercial and media regulatory issues - International media company
Advising a film production and distribution company on regulatory requirements for setting up its own streaming platform - Automotive group
Comprehensive advice on the legal implementation of a platform model for the distribution of digital content by rights holders such as major film studios, including legal requirements (such as the Digital Services Act) and marketing cooperations - International platform operator
Advising on advertising law requirements under the Digital Services Act and unfair competition law - International Motor Vehicle Manufacturers Association
Preparation of a comprehensive expert opinion on the question of the extent to which entertainment systems in modern motor vehicles are subject to the user interface regulation of the Interstate Media Treaty - Broadcast centre operator
Advising a broadcast centre operator, including playout management and a technical DVB satellite platform, on the drafting of contracts for various services such as satellite transmission, playout services, broadcasting services and internet services - Casinos, gambling and sports betting providers
Advising on gambling regulation in connection with the advertising and realisation of their gambling offers in Germany - Football Association
Advising on the antitrust-compliant structuring of the marketing of media exploitation rights for Bundesliga and 2nd Bundesliga football matches from 2025/2026 as part of antitrust proceedings - Football Association
Advising on the planned entry of financial investors - Large publishing house
Advising on the restructuring of its press wholesale system, the reorganisation of advertising sales and various marketing cooperations - Film and radio play producer of children's and youth programmes
Advising on avoiding the use of own content by third parties by means of artificial intelligence on the one hand and on generating content for radio plays by using AI on the other hand - International film studio
Advising in connection with the exercise of options to acquire shares in three film production companies, the carve-out of the film rights held by the target companies and the subsequent liquidation and winding-up of the target companies - Film studio
Comprehensive advice on negotiating and drafting contracts (financing, funding, media, tax and corporate law) for a large number of film projects, including Prime productions for Amazon
Share
“Noerr... bundles cross-practice group expertise to advise on topics such as AI, the protection of personal rights ... and also provides comprehensive support for transactions in the media sector. Further interfaces are visible in the area of digital health as well as in neighbouring antitrust law with regard to questions on the gatekeeping of digital platforms.”
Legal 500, 2023/24Insights
Events
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“The established media practice has repositioned itself with the aim of placing the digitalisation of the industry more at the centre of its consulting services.”
JUVE, 2024/25
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