Noerr advises Omnicom on acquisition of agency group antoni

With a team led by Dusseldorf-based partner Martin Neuhaus, Noerr has advised NYSE-listed Omnicom Group on its acquisition of German agency group antoni.

With more than 5,000 clients in over 70 countries, Omnicom is a global leader in corporate communications/public relations, advertising and marketing.

Headquartered in Berlin, antoni is one of the most innovative and creative advertising agency groups in Europe and a long-standing partner of Daimler, Vodafone, Kärcher and bett1, amongst others. Since 2015, antoni has been the European lead agency for Mercedes-Benz.

antoni currently has a workforce of more than 170 employees. Omnicom’s goal is to, inter alia, create a new, fully integrated, global agency unit under the name “Team X”.

Noerr advised Omnicom on all legal and tax aspects with a team from several practice groups and offices.

Advisors to Omnicom: Noerr Partnerschaftsgesellschaft mbB

Corporate/M&A
Dr Martin Neuhaus (team lead, Dusseldorf)
Gerrit Henze, Florian Döpking, Hannah Besting, Meret Pettirsch (Dusseldorf)

Antitrust & Competition
Dr Kathrin Westermann (Berlin)
Dr Fabian Hübener, Philipp Studt-Tartarotti (Brussels)

Banking & Finance
Michael Schuhmacher (Frankfurt)

Commercial Real Estate
Gregor Barbers (Dusseldorf)

Digital Business
Dr Felix Muhl, Dr Jasmin Schulzweida (Hamburg)
Dr Diana Richter (Munich)
Dr Torsten Kraul, Dr Marvin Bartels (Berlin)

Employment & Pensions
Dr Patrick Mückl, Dr Nikolaus Polzer, Sophia-Clara Schulte (Dusseldorf)

IP
Dr Christoph Rieken, Katja Schmitt (Munich)

Tax
Ulrike Sommer (Dusseldorf)
Georg Edelmann, Andreas Busch (Munich)

Telecommunications
Pascal Schumacher (Berlin)