Noerr advises Borussia Dortmund on partnership with Legends to set up an innovative e-commerce platform
A Noerr team led by Thomas Thalhofer and Andreas Daum has advised Borussia Dortmund GmbH & Co. KGaA (“BVB”) on launching the football club’s new global digital sales channels. BVB will enter into a long-term partnership with Legends, a global enterprise for e-commerce platforms.
The two partners will jointly set up an innovative and international e-commerce platform for BVB. Legends will also support BVB’s marketing efforts and focus on the sustainable growth of the online store in international markets.
As part of the engagement, the Noerr team has advised BVB comprehensively on legal and strategic matters. The engagement focused in particular on drafting the extensive contract documentation and the related contract negotiations with Legends. The team also advised on complex regulatory issues.
Advisors to Borussia Dortmund GmbH & Co. KGaA: Noerr Partnerschaftsgesellschaft mbB
Team lead: Thomas Thalhofer (partner) and Andreas Daum (senior associate, both Digital Business, both Munich)
Employment & Pensions: Tülay Biecker (partner, Munich)
Purchasing, Logistics & Distribution: Mansur Pour Rafsendjani (partner, Munich)
Payments: Tom Billing (partner, Berlin)
Inhouse advisors to Borussia Dortmund GmbH & Co. KGaA
Robin Steden, Legal Counsel & Head of Investor Relations, inhouse lawyer
Kristina Rothenberger, Senior Legal Counsel, inhouse lawyer
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