Noerr advises trivago N.V. on strategic investment in Holisto Ltd.

A Noerr team led by Jens Liese and Benedikt Vogt has advised trivago N.V., one of the world’s leading hotel search platforms, on its strategic investment in the Israeli company Holisto Ltd.

The investment initially involves acquiring a 30% stake in Holisto, an AI-driven travel technology platform, through a capital increase. Additionally, trivago has entered into a call option agreement with Holisto’s existing shareholders, allowing it to acquire all of the remaining Holisto shares. The investment is designed to strengthen the existing partnership and specifically to expand trivago’s “trivago Book & Go” service.

Noerr acted as lead counsel for trivago, advising on all aspects of the transaction. Matters related to Israeli law were handled by Barnea Jaffa Lande & Co. Additionally, teams from NautaDutilh provided advice on Dutch law, while Cleary Gottlieb Steen & Hamilton LLP handled US legal issues, particularly those related to the US Securities and Exchange Commission (SEC). 

Noerr regularly advises trivago on various projects.

Advisors to trivago N.V.: Noerr

Lead: Jens Liese (partner), Benedikt Vogt (associated partner, both M&A, Düsseldorf)

M&A: Tina Neugebauer (associate, Düsseldorf)

Capital Markets: Stephan Schulz (partner, Hamburg), Julian Schulze de la Cruz (partner, Frankfurt)

Antitrust & Competition: Kathrin Westermann (partner), Lucas Gasser (senior associate, both Berlin)

Commercial: Pascal Schumacher (partner, Berlin), Roni Deger (associate, Hamburg)

trivago Team: 

Mathias Hansen (General Counsel), Olga Mizikova (Legal)